The Impact of Social Media Advertisements Over Time
Presentation Type
Research Study
Release Option
Event
Description
.
Abstract
The significance of marketing and advertising in the cutthroat corporate environment of today is covered in this article. Marketing theories are used to forecast the advertising strategies as well as to explain consumer behavior and attitudes toward items. The article highlights how social media marketing may increase sales by raising brand awareness, customer interaction, attitudes, and purchase intent. A framework for assessing the moral and ethical ramifications of diverse advertising tactics is provided by the use of normative theory. The degree of interaction and emotional bond between a customer and a brand are crucial components of the concept of customer engagement. It is a concept that encompasses consumer happiness, advocacy, and trust. With the help of social media, businesses can now connect with customers instantaneously and deliver more interesting dynamic experiences that boost client loyalty and encourage repeat business. Another crucial aspect is consumer attitude, which includes choices about what to buy, how to assess things, and general contentment. It is essential for marketers and company owners to comprehend the factors that influence attitudes in order to create products and services that appeal to their target market. The strength of a consumer's attitude depends on how closely it is linked to other attitudes and beliefs. The article's conclusion emphasizes the significance of developing moral and successful marketing plans that can aid companies in reaching their sales goals. Businesses may raise brand awareness, boost customer happiness, and create long-lasting relationships with customers by utilizing social media advertising, fostering a positive attitude toward products, and encouraging customer interaction. By doing more research and collecting data, we can see the impacts of marketing overtime, as well as, the advantages and disadvantages. This piece is mainly a research in process piece that also serves as a creative piece for myself.
Faculty Mentor
Dr. Lauren Bayless
Department of Primary Presenter's Major
Department of Communication Arts
Location
Room 1012
Symposium Year
2023
The Impact of Social Media Advertisements Over Time
Room 1012
The significance of marketing and advertising in the cutthroat corporate environment of today is covered in this article. Marketing theories are used to forecast the advertising strategies as well as to explain consumer behavior and attitudes toward items. The article highlights how social media marketing may increase sales by raising brand awareness, customer interaction, attitudes, and purchase intent. A framework for assessing the moral and ethical ramifications of diverse advertising tactics is provided by the use of normative theory. The degree of interaction and emotional bond between a customer and a brand are crucial components of the concept of customer engagement. It is a concept that encompasses consumer happiness, advocacy, and trust. With the help of social media, businesses can now connect with customers instantaneously and deliver more interesting dynamic experiences that boost client loyalty and encourage repeat business. Another crucial aspect is consumer attitude, which includes choices about what to buy, how to assess things, and general contentment. It is essential for marketers and company owners to comprehend the factors that influence attitudes in order to create products and services that appeal to their target market. The strength of a consumer's attitude depends on how closely it is linked to other attitudes and beliefs. The article's conclusion emphasizes the significance of developing moral and successful marketing plans that can aid companies in reaching their sales goals. Businesses may raise brand awareness, boost customer happiness, and create long-lasting relationships with customers by utilizing social media advertising, fostering a positive attitude toward products, and encouraging customer interaction. By doing more research and collecting data, we can see the impacts of marketing overtime, as well as, the advantages and disadvantages. This piece is mainly a research in process piece that also serves as a creative piece for myself.
