This course offers an introduction to strategic planning and marketing in health services organizations. Processes and formats employed in strategic planning and marketing are presented and applied in case studies and a final project. Elements of market assessment, environmental analysis and strategy development are presented and applied to course practices.
Kimsey, Linda, "HSPM 7330: Healthcare Marketing & Strategic Planning" (2018). Jiann-Ping Hsu College of Public Health Syllabi. 278.