Document Type
Conference Proceeding
Publication Date
Spring 2023
Abstract
The combined effects of COVID 19 pandemic and rising geopolitical tensions are discouraging to SMEs operating in international markets but they can be overcome or in the least mitigated. Some of the obstacles facing SMEs are structural and may be difficult to overcome. Others are psychological and can be addressed with appropriate and targeted assistance measures, both public and private, which combined with SME agility and entrepreneurial ability could pave the way for greater international success.
Recommended Citation
Shooshtari, N. H., Manuel, T. A., and Clouse, S. F. (2023). The impact of COVID 19 and geopolitical tensions on small to midsized enterprises. Association of Marketing Theory and Practice Proceedings 2023. 33. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2023/33
