From Academia to Industry: The Educators’ Role in Preparing Marketing Practitioners for America’s Multicultural Reality
This study examines the state of multicultural marketing education. It looks at current Marketing and IMC programs offered in the United States to ascertain the extent to which their curricula include components aimed at building multicultural competence in future practitioners. Finally, the paper proposes recommendations for making marketing education more responsive to current market needs.
Leslie-Piper, N. S. and Sharpe, T. (2023). From academia to industry: The educators’ role in preparing marketing practitioners for America’s multicultural reality. Association of Marketing Theory and Practice Proceedings 2023. 12. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2023/12
Bilingual, Multilingual, and Multicultural Education Commons, Higher Education Commons, Marketing Commons