Association of Marketing Theory and Practice Proceedings 2018
 

Document Type

Conference Proceeding

Publication Date

2018

Abstract

This article explores the difficulties associated with long, complex, supply chains in seafood markets. It does a brief literature review, discusses some of the issues raised by the long supply chain, and then compares one long seafood supply chain to a short, problematic supply chain.

About the Authors

Stephen LeMay is Associate Professor of Marketing and Logistics at the University of West Florida and Professor, Emeritus at Mississippi State University. He has co-authored three books and numerous articles in academic journals. His research interests are eclectic, but focus on human factors in supply chains and the development of human resources in logistics.

Dave McMahon is an Associate Professor of Marketing in The Graziadio School at Pepperdine University. He has coauthored one book and numerous articles. His primary interests are in HR logistics, customer services, and the use of websites by nonprofits.

Jeffrey Periatt is an Associate Professor of Marketing at Auburn University, Montgomery. His research interests include supply chain human resources, event marketing, and the measurement of participant experiences. He is the coauthor of one book and numerous academic articles.

Copyright Statement / License for Reuse

Creative Commons Attribution 3.0 License
This work is licensed under a Creative Commons Attribution 3.0 License.

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