Association of Marketing Theory and Practice Proceedings 2018
 

Document Type

Conference Proceeding

Publication Date

2018

Abstract

Online courses have become an important educational delivery tool for institutions of higher learning throughout the world. While popular among students and administrators, many faculty members have expressed concerns with online courses. Therefore, this paper highlights online team teaching as a potential solution to concerns harbored by faculty members. In particular, we discuss the planning, coordination, and implementation of a graduate online team taught marketing course and offer an instructional example to alleviate some of the issues with online teaching. Importantly, this paper explores online team teaching from the perspective of marketing faculty and outlines positive educator outcomes associated with the development of a team taught marketing course. This paper illustrates that online team teaching can substantially reduce the concerns harbored by faculty teaching online courses through advanced planning, proper coordination among the faculty members, and input from the involved faculty, administrators and technical staff.

About the Authors

Dr. Rajasree K. Rajamma is an Associate Professor of Marketing at the Charles F. Dolan School of Business, Fairfield University. Professor Rajamma received her PhD in Marketing from the University of North Texas. Her work has appeared in Journal of Business Research, Psychology & Marketing, Journal of Services Marketing, Journal of Consumer Marketing, Journal of Global Marketing, Journal of Business and Industrial Marketing, Journal of Product & Brand Management, Journal of Global Marketing, Journal of Education for Business, and Journal of Internet Commerce.

Dr. Michael Sciandra is an Assistant Professor of Marketing at the Charles F. Dolan School of Business, Fairfield University. Professor Sciandra received his PhD in Marketing from the Katz Graduate School of Business, University of Pittsburgh. Professor Sciandra’s research focuses on consumer and marketer communications and includes topics such as consumer advice utilization, word-of-mouth, social media, and in-store mobile device use. His work has appeared in Journal of Public Policy & Marketing and Journal of Marketing Communications.

Copyright Statement / License for Reuse

Creative Commons Attribution 3.0 License
This work is licensed under a Creative Commons Attribution 3.0 License.

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