The subject School of Accountancy assesses oral presentations at the undergraduate (Bachelor of Business Administration in Accounting) level to accomplish program improvement and accreditation maintenance. Historically, accounting students were assessed on their oral presentation skills by giving a 3-4 minute presentation of a completed research paper and used presentation software. Accounting faculty members assessed the presentation using a six-factor four-level rubric.
This work was motivated by feedback received from the School’s Accounting Advisory Board; the members were dissatisfied with new accounting staff hires’ inability to communicate with their clients face-to-face. While they appreciated the favorable results achieved in the oral presentation assessments, the members questioned if the School was measuring the right approach to presentations. Would it be possible to assess one-on-one communication of technical material?
The authors present a pilot test created to investigate the use of one-on-one roleplays using undergraduate tax and advanced marketing sales students. Undergraduate tax students role-played an individual tax return prepared as a class project to the advanced sales students. The presentations were video taped. Graduate tax students assessed the videotapes and reported results to the authors. Results were again favorable. In addition, results suggest that using students who are naive to each others’ situation gives a more realistic feel to the role-play presentations.
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Fletcher, Leslie B.; Mullen, Linda G.; and Stuart, Gloria J., "Assessment of Oral Presentations in an Undergraduate Accounting Program: An Application of Videotapes, Role Plays and Student Involvement" (2017). Association of Marketing Theory and Practice Proceedings 2017. 45.