The authors examine the use of online panels, the assumptions that are being made, and the dangers of those assumptions for small business. Specifically, the authors investigate the existence and possible effects of speeders. They conclude with a discussion of the implications and how to avoid falling into the traps that this problem may create.
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McMahon, Dave; Rapier, Stephen M.; and McCall, Michael, "Small Business Issue: “how do we avoid the speed trap and not get hit by the speeders?”" (2017). Association of Marketing Theory and Practice Proceedings 2017. 39.