Document Type
Conference Proceeding
Conference Track
Service Marketing/ Non-Profit Marketing/ Ethics
Publication Date
2016
Abstract
Higher education is plagued with new concerns regarding government oversight and the college “rating system” that will hold schools accountable for student outcomes. This research supports the development of a student capital management system (SCM) that controls and protects student information while ensuring student outcomes data quality. Presented is an empirical model that connects colleges to the business world, while allowing higher education to access student data after they graduate. The first phase in developing a secure validated network of student data is the connection with the workforce and to the government in a system that offers granular access to the student and aggregate data to the other entities. This research presents the findings from the classroom action research project in two marketing classes where efforts assisted in promoting this cause.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Houlihan, Kathleen, "Changing the World of Higher Education: Creating a Student Capital Management System" (2016). Association of Marketing Theory and Practice Proceedings 2016. 22.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2016/22
