Document Type

Conference Proceeding

Conference Track

Service Marketing/ Non-Profit Marketing/ Ethics

Publication Date



Higher education is plagued with new concerns regarding government oversight and the college “rating system” that will hold schools accountable for student outcomes. This research supports the development of a student capital management system (SCM) that controls and protects student information while ensuring student outcomes data quality. Presented is an empirical model that connects colleges to the business world, while allowing higher education to access student data after they graduate. The first phase in developing a secure validated network of student data is the connection with the workforce and to the government in a system that offers granular access to the student and aggregate data to the other entities. This research presents the findings from the classroom action research project in two marketing classes where efforts assisted in promoting this cause.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

Included in

Marketing Commons