Association of Marketing Theory and Practice Proceedings 2015
 

Title

Gender Differences in Assurance of Learning in a Marketing Strategy Capstone Course: An Exploration

Document Type

Conference Proceeding

Conference Track

Marketing Education/ The Dynamic Business School

Publication Date

2015

Abstract

Regional accrediting bodies such as the Southern Association of Colleges and Schools (SACS) and international bodies like the Association to Advance Collegiate Schools of Business (AACSB) review teaching practices in an effort to improve educational effectiveness at the College level. This movement, known as Assurance of Learning, is practiced in business schools everywhere. This paper explores gender differences in ETS Scores, and Assurance of Learning Scores in a marketing strategy capstone course through the use of a global simulation. The results suggest males have higher assurance of learning for ETS Total Scores and two components of assurance of learning, Leadership Skills and Financial Analysis, from the simulation GLO-BUS. The results also show that ETS Total Scores are correlated with the eight components of assurance of learning from GLO-BUS providing some validation of ETS Total Scores.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

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