Consumer Ethics: A Cross-National Study
Service Marketing/ Non-Profit Marketing/ Ethics
Cultural differences present a serious challenge to organizations involved in cross-national activities. A specific challenge concerns differing perspectives of what constitutes ethical or acceptable decisions and practices. A facet of ethical perceptions which have not received much research attention is consumer ethics. This study examines the consumer ethics of university students from two nations (Germany and the U.S.) at the same level of development. The results indicate that students attending universities in Germany may hold lower ethical views of questionable consumer behaviors than their counterparts in the U.S. Conclusions are drawn and implications are explored.
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Digital Commons@Georgia Southern License
Burns, David J.; Gupta, Pola B.; and Buerke, Günter, "Consumer Ethics: A Cross-National Study" (2015). Association of Marketing Theory and Practice Proceedings 2015. 15.