Consumer Ethics: A Cross-National Study

Document Type

Conference Proceeding

Conference Track

Service Marketing/ Non-Profit Marketing/ Ethics

Publication Date



Cultural differences present a serious challenge to organizations involved in cross-national activities. A specific challenge concerns differing perspectives of what constitutes ethical or acceptable decisions and practices. A facet of ethical perceptions which have not received much research attention is consumer ethics. This study examines the consumer ethics of university students from two nations (Germany and the U.S.) at the same level of development. The results indicate that students attending universities in Germany may hold lower ethical views of questionable consumer behaviors than their counterparts in the U.S. Conclusions are drawn and implications are explored.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

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