Association of Marketing Theory and Practice Proceedings 2013
 

Document Type

Conference Proceeding

Conference Track

Marketing Research/ Demographics/ Consumer Behavior

Publication Date

2013

Abstract

The Charleston area offers a rich mix of historical, cultural, educational, social, and natural entertainment options for visitors. This paper examines the possibility of price bundling of area attractions to offer a lower price to area visitors. Two options are advanced: Targeted Selections and Broader Selections. Finally, market-specific factor influencing implementation are discussed.

About the Authors

Mark Mitchell serves as Chair of the Department of Marketing and Resort Tourism and Professor of Marketing at Coastal Carolina University (Conway, SC). He earned his DBA in Marketing from Mississippi State University.

Michael Collins serves as Associate Professor of Resort Tourism at Coastal Carolina University (Conway, SC). Following a successful 25-year career in hotel management, he earned his PhD in Hospitality Management from The Ohio State University.

Gregory Turner serves as Associate Professor of Business at Claflin University in Orangeburg, SC. He earned his DBA in Marketing from Mississippi State University. Greg spent 15+ years in Charleston, SC as a student and professional.

Jordan Smith is an MBA candidate in the Wall College of Business at Coastal Carolina University (Conway, SC). She earned her undergraduate degree from the College of Charleston. She has much direct experience with the Charleston tourism market as an employee in the hospitality industry and as a resident of Charleston.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

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