Marketing Research/ Demographics/ Consumer Behavior
The Charleston area offers a rich mix of historical, cultural, educational, social, and natural entertainment options for visitors. This paper examines the possibility of price bundling of area attractions to offer a lower price to area visitors. Two options are advanced: Targeted Selections and Broader Selections. Finally, market-specific factor influencing implementation are discussed.
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Digital Commons@Georgia Southern License
Mitchell, Mark; Collins, Michael; Turner, Gregory; and Smith, Jordan, "Price Bundling Opportunities for the Charleston (SC) Tourism Market" (2013). Association of Marketing Theory and Practice Proceedings 2013. 42.