Document Type
Conference Proceeding
Conference Track
Marketing Research/ Demographics/ Consumer Behavior
Publication Date
2013
Abstract
The Charleston area offers a rich mix of historical, cultural, educational, social, and natural entertainment options for visitors. This paper examines the possibility of price bundling of area attractions to offer a lower price to area visitors. Two options are advanced: Targeted Selections and Broader Selections. Finally, market-specific factor influencing implementation are discussed.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Mitchell, Mark; Collins, Michael; Turner, Gregory; and Smith, Jordan, "Price Bundling Opportunities for the Charleston (SC) Tourism Market" (2013). Association of Marketing Theory and Practice Proceedings 2013. 42.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2013/42
About the Authors
Mark Mitchell serves as Chair of the Department of Marketing and Resort Tourism and Professor of Marketing at Coastal Carolina University (Conway, SC). He earned his DBA in Marketing from Mississippi State University.
Michael Collins serves as Associate Professor of Resort Tourism at Coastal Carolina University (Conway, SC). Following a successful 25-year career in hotel management, he earned his PhD in Hospitality Management from The Ohio State University.
Gregory Turner serves as Associate Professor of Business at Claflin University in Orangeburg, SC. He earned his DBA in Marketing from Mississippi State University. Greg spent 15+ years in Charleston, SC as a student and professional.
Jordan Smith is an MBA candidate in the Wall College of Business at Coastal Carolina University (Conway, SC). She earned her undergraduate degree from the College of Charleston. She has much direct experience with the Charleston tourism market as an employee in the hospitality industry and as a resident of Charleston.