Association of Marketing Theory and Practice Proceedings 2013

Document Type

Conference Proceeding

Conference Track

Panels and Special Sessions

Publication Date



This session seeks to provide a forum for discussing online technologies and best practices in online learning. Session seeks to provide an opportunity for faculty to discuss what strategies have worked well in their online classes and what obstacles they have encountered while teaching online. Session will also foster discussion about online technologies that faculty prefer to use and the benefits they gain from these technologies. Overall, session will help faculty learn more about how to be successful in the online classroom.

About the Authors

Anita Whiting is an Associate Professor of Marketing at Clayton State University. She received a Ph.D. in marketing from Georgia State University. She has published in The International Journal of Research in Marketing, Journal of Service Research, Journal of Services Marketing, and International Business: Research, Teaching, and Practice. Her expertise and research interests are in Services Marketing.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

Included in

Marketing Commons