Association of Marketing Theory and Practice Proceedings 2013

Document Type

Conference Proceeding

Conference Track

Supply Chain Management/ International Marketing/ Business to Business Marketing

Publication Date



Through the development of an illustrative model, this conceptual paper argues that the relative timeframe of the onset of a disaster – whether slow or sudden - is related to the form of the supply chain response of the humanitarian aid organization. Further, a proposed method for researching the interrelationship between the nature of a disaster and how it affects the formulation of the humanitarian aid supply chain is offered. Several contributing characteristics of humanitarian aid supply chains are identified and described within the context of the model. Finally, several potential avenues for future research are described including the efficiencies that may be realized from prepartnering among humanitarian aid organizations and suppliers. The ultimate goal of this research is to aid humanitarian aid organizations in fully realizing their goals through better understanding and administration of their supply chains.

About the Authors

Michael J. P. Dwyer is currently a matriculating Masters of Business Administration student at the University of West Florida in Pensacola, FL. Michael received his B.A. in Philosophy from James Madison University in Harrisonburg, VA. After his Honorable Discharge from the United States Air Force, he currently works as a graduate research assistant in the Marketing and Economics Department at UWF. Presently, Michael is working on several projects related to supply chain management and organizational behavior in the logistics context.

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