Marketing of Support Groups

Document Type

Conference Proceeding

Conference Track

Public Policy and Public Marketing

Publication Date



The topic of Marketing of Support Groups has not been addressed as such. There is information in the literature about the need for support groups, the benefits of support groups, the hesitations regarding support groups. There is also information in the literature addressing a wide variety of individuals and situations that lend themselves to utilizing support groups. However, nowhere is it all combined to give a macro and micro view of the massiveness of this phenomenon. This study will look at how to find members, keeping members, expand membership, satisfy the needs of the membership and also create or maintain an image. This project will investigate the huge array of support groups, target markets for these support groups, and how, when and why these groups began. There is a wide range of Support groups that run the gambit from Special Olympics, Alcoholics Anonymous, Families of Children who died from “The Choking Game”, to Support Groups for Caregivers of Adults with Mental Health, Latino/a parents with Children with Down syndrome, Health Care Support Groups.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

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