Quantifying Risk Mitigation Strategies in Grocery Retail Supply Chain Operations: A Sensitivity Analysis Perspective
Supply Chain Management/ International Marketing/ Business to Business Marketing
The purpose of this paper is to quantify risk mitigation in a grocery retail supply chain. Specifically, the analytic hierarchy process (AHP)-based sensitivity analysis (SA) is leveraged to support supply chain C-level executives manage and mitigate risks inherent in a grocery supply chain. The four most important risks for the case grocery retail firm are fuel price, demand, competitive, and supply risks, respectively. With respect to the overall priority scores of risk mitigation risk options, risk reduction is the most preferred risk management option, followed by risk avoidance, risk exploitation, risk transfer, and risk acceptance. For grocery retailers to survive and thrive in the era of disruptive influences, the mandate is clear: they must leverage adaptable and predictive supply chain risk management.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Enyinda, Chris I. and Griffin, Marsha D., "Quantifying Risk Mitigation Strategies in Grocery Retail Supply Chain Operations: A Sensitivity Analysis Perspective" (2012). Association of Marketing Theory and Practice Proceedings 2012. 71.