A Phenomenological Investigation of Fine Dining Experience
Service Marketing/ Non-Profit Marketing/ Ethics
This is an empirical investigation of dining experience. The focus is on consumption emotions. The research approach uses a phenomenological approach to gather information using in-depth interviews. A computer program called QDA miner is used to analyze the interviews. The findings are presented that might otherwise have not been possible using a quantitative approach.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Arora, Raj, "A Phenomenological Investigation of Fine Dining Experience" (2012). Association of Marketing Theory and Practice Proceedings 2012. 53.