Title

A Phenomenological Investigation of Fine Dining Experience

Authors

Raj AroraFollow

Document Type

Conference Proceeding

Conference Track

Service Marketing/ Non-Profit Marketing/ Ethics

Publication Date

2012

Abstract

This is an empirical investigation of dining experience. The focus is on consumption emotions. The research approach uses a phenomenological approach to gather information using in-depth interviews. A computer program called QDA miner is used to analyze the interviews. The findings are presented that might otherwise have not been possible using a quantitative approach.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

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