A Case Study of an American Indoor Football Team

Document Type

Conference Proceeding

Conference Track

Sport Marketing

Publication Date



This case study provides students and readers a background of the American Indoor Football Association (AIFA), which combines the organizations formerly known as the Atlantic Indoor Football League and the American Indoor Football League. The league was founded by Andrew Haines in August 2004 with a mission to provide a fast-paced, fan friendly football experience at an affordable rate with high entertainment value in local communities which did not have a professional NFL team. On October 1, 2006, the league announced that John Morris and Michael Mink would share ownership of the association under the new name of AIFA and fourteen teams across nine states were lined up for the 2007 season with a potential for expansion. The students and readers not only learn about the development of AIFA but also get an inside view on the management and marketing side of an indoor football team – the Huntington Heroes. Numerous exhibits have been added to enhance the case.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

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