A Six Sigma-Style Template Focuses Marketer’s Reaction to Confidential Data Loss

Document Type

Conference Proceeding

Conference Track

Marketing Management/ Strategy/ Branding

Publication Date



Companies that manage personal and confidential information can suffer damage to reputation, brand and revenues if security is breached or inadvertent loss occurs. However, a company can combat a potential marketing disaster with an appropriate measurement and response mechanism in place. This paper reviews the problem of data loss, some examples to highlight the problem and suggests a mechanism for evaluating and addressing the problem once it has taken place.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

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