Modeling an Entrepreneur's Presales Subjective Judgment: A Bootstrapping Approach

Document Type

Conference Proceeding

Conference Track

Cross-Cultural Marketing and Entrepreneurship/ Small Business Marketing

Publication Date



This paper anticipates the context of the forecasting situation at a neighborhood level and attempts to model the subjective judgment of an entrepreneur regarding presales prediction of an offer. Our proposed model integrates the X-bar Chart technique and uses the Hurwicz's criterion— a judgmental bootstrapping approach. The paper provides end-users with a practical method to guide their decisions- making under conditions of uncertainty.

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Digital Commons@Georgia Southern License

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