Importance of Market Segments at Carolina Golf Clubs
An online survey gathered data from 98 PGA Class A professionals managing golf clubs in the Carolinas in Wave 1 conducted in 2006. Wave 1 results indicate PGA Class A members should focus on some new segments to increase revenues from greens and cart fees. Wave 2 is currently in the field and will show whether the recession has led to more or less emphasis on new segments. Wave 2 data will be available by the end of the current semester.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Latta, Michael; Mitchell, Mark; Taylor, Albert J.; and Thrash, Charles M., "Importance of Market Segments at Carolina Golf Clubs" (2011). Association of Marketing Theory and Practice Proceedings 2011. 57.