Association of Marketing Theory and Practice Proceedings 2011


A Preliminary Investigation of Website Sustainability Communication by FIFA Member Associations

Document Type

Conference Proceeding

Conference Track

Sport Marketing

Publication Date



Based on a review of FIFA member association websites, this study provides insight into team communication of sustainability principles and practices through an analysis of self-presented sustainability content. Elkington’s (1997) triple bottom line dimensions and Global Reporting Initiative (GRI) indicator codes and definitions were constructs for the model and aligned to social, environmental, and economic principles for categories of sustainability practices. Researchers found that while teams are including sustainability information to some extent, the majority include social issues on their home pages and subsequent pages; minimal communication about environmental and economic issues was identified.

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