Association of Marketing Theory and Practice Proceedings 2011


Group Work: What Do Marketing Students Really Think?

Document Type

Conference Proceeding

Conference Track

Marketing Education/ The Dynamic Business School

Publication Date



A sample of 337 marketing students provided information regarding their experience and their perceptions of the use of group assignments as they complete their college coursework. While the students recognized a number of positive issues germane to group work, they also articulated a number of concerns. One key outcome is the fact that they generally acknowledge the reality that they will participate in groups once they commence their professional careers. Other key issues including the students’ perception of the ideal group size are presented.

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