Association of Marketing Theory and Practice Proceedings 2011
 

Title

Marketing Study Abroad Programs: Facilitating and Deterring Factors affecting Student Participation, Preliminary Findings

Document Type

Conference Proceeding

Conference Track

Marketing Education/ The Dynamic Business School

Publication Date

2011

Abstract

This study was undertaken to evaluate the demographic characteristics along with facilitating and deterring factors affecting undergraduate students that applied to and were selected to participate in a 2-week study abroad program to Beijing, China. Results indicate that personal supporting factors were the strongest of the encouraging factors while financial considerations were the most deterring factor considerations. A majority of the student participants received information about this study abroad opportunity from faculty members.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

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