Cross-Cultural Marketing and Entrepreneurship/ Small Business Marketing
The purpose of this study is to propose a framework of a marketing strategy for business consulting entrepreneurs. Although research related to entrepreneurial marketing for business-consulting firms is minimal, the intent is to create a foundation for additional research. With a case study research methodology and a review of the literature on entrepreneurial marketing, this study synthesizes this research into a framework for entrepreneurs to create a marketing strategy for their business consulting firms. Albeit in its infancy, entrepreneurs of business-consulting firms may be able to glean important marketing elements for the creation of a marketing strategy.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Klein, Anne Marie, "Business Consulting: a Marketing Strategy for the Entrepreneur" (2010). Association of Marketing Theory and Practice Proceedings 2010. 51.