Sales Promotion/ Retailing
This research evaluates the relationships existing between salesperson self-efficacy and that individual's performance and customer-orientation. The study uses scales specifically designed to measure the salient variables and then statistically analyzes the degree to which these variables relate to desired sales outcomes.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Pettijohn, Charles E. and Schaefer, Allen, "Self-Efficacy and its Relation to Sales Outcomes" (2010). Association of Marketing Theory and Practice Proceedings 2010. 43.