Marketing Management/ Strategy/ Branding
Traditional budgets and budgeting processes have been identified as frustrating and inflexible. They are based on immovable targets and often lead to suboptimal attitudes and behaviors. When the budget process is performed in a chaotic economic environment, these negative aspects are exacerbated. This paper identifies and discusses actions that can be implemented to enhance the flexibility of budgets and their processes and to reduce the negative aspects involved.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Coulmas, Nancy, "Budgeting in a Chaotic Economic Environment ... Factors Leading to Improvement" (2010). Association of Marketing Theory and Practice Proceedings 2010. 32.