Association of Marketing Theory and Practice Proceedings 2010
 

Document Type

Conference Proceeding

Conference Track

Marketing Management/ Strategy/ Branding

Publication Date

2010

Abstract

Traditional budgets and budgeting processes have been identified as frustrating and inflexible. They are based on immovable targets and often lead to suboptimal attitudes and behaviors. When the budget process is performed in a chaotic economic environment, these negative aspects are exacerbated. This paper identifies and discusses actions that can be implemented to enhance the flexibility of budgets and their processes and to reduce the negative aspects involved.

About the Authors

Dr. Nancy E. Coulmas received her PhD in Accounting from the Pennsylvania State University. She is a Professor of Accounting at Bloomsburg University. Dr. Coulmas has several publications in respected accounting journals and has presented research papers at a number of local, regional, national, and international accounting and business conferences. Her primary research interests focus on cost and managerial accounting.

Dr. Mark Law received his PhD from the Pennsylvania State University and is a licensed Certified Public Accountant. His career began in public accounting before he established and developed an accounting and computer consulting practice. He is currently an Associate Professor of Accounting at Bloomsburg University. His research interests include accounting information systems, construction technology, and managerial accounting.

Copyright Statement / License for Reuse

Digital Commons@Georgia Southern License

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Marketing Commons

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