Proposal Abstract

Increasingly, textbooks are out of date before the publication date, especially in courses where new technologies or up-to-date information is essential to the learning process. This session focuses on how this gap was successfully bridged in a Media Management and Sales course by adjusting the pedagogy and using resources other than a textbook to meet the course objectives. Attendees will be provided with the model used to design the course, the links to the information and the assurance of learning tools. Attendees should leave with a clear understanding of the pros and cons of teaching without a textbook, examples of classroom activities, information on obtaining the resources, and measurement tools for measuring performance. Audience participation is not only expected, but will be elicited so that personal experiences with dated textbooks and counteractive strategies can be shared.

Location

Room 2904

Publication Type and Release Option

Presentation (Open Access)

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Mar 9th, 10:00 AM Mar 9th, 10:45 AM

Throwing Away the Textbook: When the Technology Outpaces the Literature

Room 2904

Increasingly, textbooks are out of date before the publication date, especially in courses where new technologies or up-to-date information is essential to the learning process. This session focuses on how this gap was successfully bridged in a Media Management and Sales course by adjusting the pedagogy and using resources other than a textbook to meet the course objectives. Attendees will be provided with the model used to design the course, the links to the information and the assurance of learning tools. Attendees should leave with a clear understanding of the pros and cons of teaching without a textbook, examples of classroom activities, information on obtaining the resources, and measurement tools for measuring performance. Audience participation is not only expected, but will be elicited so that personal experiences with dated textbooks and counteractive strategies can be shared.