To Be or Not to Be: That Isn't the Question! An Empirical Look at Online versus Traditional Brick-and-Mortar Courses at the University Level
Document Type
Article
Publication Date
2011
Publication Title
Marketing Education Review
DOI
10.2753/MER1052-8008210304
Abstract
The focal point of the study was the empirical investigation of student perceptions of and attitudes toward online education at the university level. Over 800 student participants completed a questionnaire designed to assess student self-ratings of their own experiences with online courses and to provide a broader view of students' perceptions of such courses. Questionnaire items were derived from the relevant literature and focused on the areas of online versus traditional course formats, the impact of online courses on group projects, quality of instruction, and student preferences regarding online course offerings. Managerial implications are presented and avenues for future research discussed.
Recommended Citation
Bristow, Dennis, C. David Shepherd, Michael Humphreys, Michael Ziebell.
2011.
"To Be or Not to Be: That Isn't the Question! An Empirical Look at Online versus Traditional Brick-and-Mortar Courses at the University Level."
Marketing Education Review, 21 (3): 241-250.
doi: 10.2753/MER1052-8008210304
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/39
