The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study

Authors

Rajesh Iyer, Bradley UniversityFollow
Jacqueline K. Eastman, Georgia Southern UniversityFollow
Ruppal Sharma

Document Type

Conference Proceeding

Publication Date

2015

Publication Title

The 2015 Summer AMA Marketing Educators' Conference

Recommended Citation

Iyer, Rajesh, Jacqueline K. Eastman, Ruppal Sharma. 2015. "The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study." The 2015 Summer AMA Marketing Educators' Conference.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/17