The following citations represent scholarly publications attributed to Georgia Southern faculty. Visit a faculty's SelectedWorks profileto view a complete list of their works.

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Submissions from 2016

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Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism, Dora E. Bock, Jacqueline K. Eastman, and Kevin L. Eastman

Encouraging Charitable Behaviors: The Impact of Charitable Motivations and Materialism, Jacqueline K. Eastman, Dora Bock, and Kevin L. Eastman

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A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials’ Retirement Investment Decisions, Lindsay Larson, Jacqueline K. Eastman, and Dora E. Bock

Submissions from 2015

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The Effects of Harm Directions and Service Recovery Strategies on Customer Forgiveness and Negative Word-of-Mouth Intentions, Riza Casidy and Hyunju Shin

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The Effects of Harm Directions and Service Recovery Strategies on Customer Forgiveness and Negative Word-of-Mouth Intentions, Riza Casidy and Hyunju Shin

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Conceptualizing a Model of Status Consumption Theory: An Exploration of the Antecedents and Consequences of the Motivation to Consume for Status, Jacqueline K. Eastman and Kevin L. Eastman

The Impact of Cognitive Age on Materialism, Status Consumption, and Brand Loyalty for the Indian Elderly Consumer: An Exploratory Study, Rajesh Iyer, Jacqueline K. Eastman, and Ruppal Sharma

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Collegiality in Business Schools: Development of a Collegiality Measure and Evaluations of Its Implications, Morgan P. Miles, C. David Shepherd, Jacob M. Rose, and Mark Dibben

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Validating the Reduced Burnout Scale and Sequencing of Burnout, Brian N. Rutherford, C. David Shepherd, and Armen Tashchian

Unintended Consequences of Starting an SCM Logistics and Transportation Doctoral Program: Lessons Learned, Stephen M. Rutner, C. David Shepherd, and Paige Rutner

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Taking off the Blinders: A Comparative Study of University Students’ Changing Perceptions of Gender Discrimination in the Workplace From 2006 to 2013, Stephanie Sipe, Lindsay Larson, Britton McKay, and Janet Moss

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The Impact of Relationship History on Negotiation Strategy Expectations: A Theoretical Framework, Stephanie P. Thomas, Karl B. Manrodt, and Jacqueline K. Eastman

Submissions from 2014

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Boundary Spanner Multi-Faceted Role Ambiguity and Burnout: An Exploratory Study, Scott C. Ambrose, Brian N. Rutherford, C. David Shepherd, and Armen Tashchian

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The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study, Dora E. Bock, Lindsay Larson, and Jacqueline K. Eastman

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The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora Elizabeth Bock, Jacqueline K. Eastman, and Benjamin P. McKay

Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions, Jacqueline K. Eastman, Dora E. Bock, and Lindsay Larson

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The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams, and Mitch Griffin

Sweet Peas Stitchery: A Case of a Start-Up Merchandiser – Part A, Kathleen H. Gruben and Leslie Fletcher

Sweet Peas Stitchery: A Case of a Start-Up Merchandiser – Part A, Kathleen H. Gruben and Leslie Fletcher

Millennials' Media Attitudes and Use: The Impact of Extroversion and Introversion, Rajesh Iyer, Heather Monteiro, Jacqueline K. Eastman, and Heidi Rotter

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Medical Advertising on Demand: A Content Analysis of YouTube Direct-to-Consumer Pharmaceutical Advertisements, James A. Muncy, Rajesh Iyer, and Jacqueline K. Eastman

Submissions from 2013

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Exploring the Relationship between Gratitude and Economic Perceptions, Dora E. Bock, Jacqueline K. Eastman, and Benjamin P. McKay

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The Impact of Economic Perceptions on Status Consumption: An Exploratory Study of the Moderating Role of Education, Dora E. Bock, Benjamin P. McKay, and Jacqueline K. Eastman

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Determinants in Online MBA Program Selection: An Exploratory Study, Jacqueline K. Eastman, Joseph Bocchi, and Danielle N. Rydzewski

The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, and Donnie F. Williams

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The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, and Stephanie P. Thomas

Incivility in Academe: Strategies for Managing High-Performing Instigators, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton

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Incivility in Academe: What if the Instigator Is a High Performer?, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton

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Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, and Jacqueline K. Eastman

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Exploring the Relationship between Emotional Intelligence and Salesperson Creativity, Felicia G. Lassk and C. David Shepherd

Submissions from 2012

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Utilizing Technology Effectively to Improve Millennials' Educational Performance: An Exploratory Look at Business Students' Perceptions, Maria Aviles and Jacqueline K. Eastman

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Effectively Serving the Needs of the Millennial Marketing Student: The Product Life Cycle Approach to Class Organization, Jacqueline K. Eastman, Maria Aviles, and Mark D. Hanna

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The Relationship between Cognitive Age and Status Consumption: An Exploratory Look, Jacqueline K. Eastman and Rajesh Iyer

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The Impact of Shopping Styles on Status Consumers: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, and Stephanie P. Thomas

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The Impact of Generational Cohorts on Status Consumption: An Exploratory Look at Generational Cohort and Demographics on Status Consumption, Jacqueline K. Eastman and Jun Liu

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Linking Performance Outcomes to Salesperson Organizational Citizenship Behavior in an Industrial Sales Setting, Greg W. Marshall, William C. Moncrief, Felicia G. Lassk, and C. David Shepherd

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Using Classroom Response Technology to Create an Active Learning Environment in Marketing Class, James A. Muncy and Jacqueline K. Eastman

Submissions from 2011

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To Be or Not to Be: That Isn't the Question! An Empirical Look at Online versus Traditional Brick-and-Mortar Courses at the University Level, Dennis Bristow, C. David Shepherd, Michael Humphreys, and Michael Ziebell

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The Impact of Generational Cohorts on Status Consumption: An Exploratory Look, Jacqueline K. Eastman

Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman and Kevin L. Eastman

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Perceptions of Status Consumption and the Economy, Jacqueline K. Eastman and Kevin L. Eastman

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Business Students' Perceptions, Attitudes, and Satisfaction with Interactive Technology: An Exploratory Study, Jacqueline K. Eastman, Rajesh Iyer, and Kevin L. Eastman

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Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?, Jacqueline K. Eastman, Rajesh Iyer, and Kevin L. Eastman

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Incivility in Academe: What if the Instigator is a High Performer?, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton

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Negotiation Preparation Differences in Selling Situations: Collaborative versus Competitive Expectations, Robert M. Peterson and C. David Shepherd

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Sales Manager Training Practices in Small and Large Firms, C. David Shepherd, Geoffrey L. Gordon, Rick E. Ridnour, Dan C. Weilbaker, and Brian Lambert

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An Investigation of the Job Burnout Syndrome in Personal Selling, C. David Shepherd, Armen Tashchian, and Rick E. Ridnour

Submissions from 2010

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Consumer Perceptions of Community Banks: An Exploratory Study, Jacqueline K. Eastman, Wendy L. Denton, Michael L. Thomas, and Luther Trey Denton

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The Short-Term Impact of Super Bowl Advertising on Stock Prices: An Exploratory Event Study, Jacqueline K. Eastman, Rajesh Iyer, and Joan M. Wiggenhorn

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Examining Retailer and Consumer Perceptions in Determining Economic Expectations, Jacqueline K. Eastman, Benjamin P. McKay, and Jacob Forehand

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The Fashion Conscious Mall Shopper: An Exploratory Study, Rajesh Iyer and Jacqueline K. Eastman

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Preparing to Negotiate: An Exploratory Analysis of the Activities Comprising the Pre-Negotiation Process in a Buyer-Seller Interaction, Robert M. Peterson and C. David Shepherd

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Important Characteristics in an MBA Program: The Perceptions of Online MBA Students, Danielle N. Rydzewski, Jacqueline K. Eastman, and Joseph Bocchi

Important Characteristics in an MBA Program: The Perceptions of Online MBA Students, Danielle N. Rydzewski, Jacqueline K. Eastman, and Joseph Bocchi

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Entrepreneurial Burnout: Exploring Antecedents, Dimensions, and Outcomes, C. David Shepherd, Gaia Marchisio, Sussie C. Morrish, Jonathan H. Deacon, and Morgan P. Miles

The Market Effect of Super Bowl Advertising During a Recession, Joan M. Wiggenhorn, Jacqueline K. Eastman, Rajesh Iyer, and Katy Armul

Submissions from 2009

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An Exploratory Investigation of the Periodic Performance Evaluation Process for Marketing Faculty: A Comparison of Doctoral Granting and Non-Doctoral Granting Universities, C. David Shepherd, Susan S. Carley, and Randy S. Stuart