Millennial Money Matters: The Impact of Knowledge and Perceived Risk on Retirement Investment Decisions

Presenters/Authors

Jacqueline K. Eastman, Georgia Southern UniversityFollow
Dora E. Bock, Georgia Southern UniversityFollow
Lindsay R.L. Larson, Georgia Southern UniversityFollow

Document Type

Presentation

Presentation Date

8-3-2014

Sponsorship/Conference/Institution

American Marketing Association Summer Educators' Conference (AMA)

Location

San Francisco, CA

Recommended Citation

Eastman, Jacqueline K., Dora E. Bock, Lindsay R.L. Larson. 2014. "Millennial Money Matters: The Impact of Knowledge and Perceived Risk on Retirement Investment Decisions." Department of Marketing Faculty Presentations. Presentation 23.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/23