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Abstract

This study examines ability of an interdisciplinary group project to develop student’s abilities to work successfully in groups in a creative context. Group dynamics were investigated via interaction effects between students in a Graphic Design and Marketing class project. A repeated measures survey technique was used to assess student’s perceptions of group projects and their attributes. As a result of the project, student perceptions concerning the importance of creative contributions, as well as group participation factors became more positive, demonstrating that interdisciplinary group projects with students in a creative discipline offer business students a unique “outside the box” learning opportunity.

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