It would help to put gates through the fences,

which…have come to be set up on most of our

universities between departments

(Lovejoy, 2009:16)

Using Midgley’s ideas of boundary setting it is suggested here that the university sector operates within a tightly bounded economic framework. This not only restricts the capacity of universities to work to their strengths, it also inhibits creativity and uniqueness, which disconnects them from their cultural identity. Rather, these circumstances create tepid universities all doing the same thing and producing similar results. Borrowing from global cities rhetoric, they become lukewarm, uninspired conglomerations all very similar and devoid of any real distinguishing features (Richards and Wilson, 2006; Meyer et al., 1997). The consequence of which may limit outcomes for the students.

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