Social Media Analytics as a Driver of Digital Literacy
Type of Presentation
Individual paper/presentation (20 minute presentation)
Target Audience
Higher Education
Location
Room 210
Abstract
As social media platforms continue to evolve and proliferate, they are increasingly interwoven into the everyday academic, social, economic, and civic lives of millions of people, including students of all ages. The purpose of this presentation is to examine how analyzing social media content with both open-source and industry-standard software allows users to grasp a variety of concepts essential for digital literacy.
Social media analytics software allows users to trace core digital concepts such as clout, spread, reach, and virility more easily; in addition, the software provides new pathways in assessing digital credibility by making information networks and real-time reactions visible. This presentation will demonstrate multiple social media analytics platforms and show how they can be used to provide a base for teaching important information literacy concepts such as accessing, identifying, selecting, and incorporating digital content. In addition, the presentation will examine how social media analytics software opens up new ethical and legal questions surrounding digital information that must be addressed.
Presentation Description
This presentation will examine how using social media analytics software allows users to grasp a variety of essential digital literacy concepts. The presentation will demonstrate social media analytics platforms to show how they provide a base for teaching important information literacy concepts such as accessing, identifying, selecting, and incorporating digital content.
Keywords
Information literacy, Digital literacy, Social media, Social media analytics, Online credibility, Digital ethos, Digital evaluation
Publication Type and Release Option
Presentation (Open Access)
Recommended Citation
Folk, Moe, "Social Media Analytics as a Driver of Digital Literacy" (2016). Georgia International Conference on Information Literacy. 73.
https://digitalcommons.georgiasouthern.edu/gaintlit/2016/2016/73
Social Media Analytics as a Driver of Digital Literacy
Room 210
As social media platforms continue to evolve and proliferate, they are increasingly interwoven into the everyday academic, social, economic, and civic lives of millions of people, including students of all ages. The purpose of this presentation is to examine how analyzing social media content with both open-source and industry-standard software allows users to grasp a variety of concepts essential for digital literacy.
Social media analytics software allows users to trace core digital concepts such as clout, spread, reach, and virility more easily; in addition, the software provides new pathways in assessing digital credibility by making information networks and real-time reactions visible. This presentation will demonstrate multiple social media analytics platforms and show how they can be used to provide a base for teaching important information literacy concepts such as accessing, identifying, selecting, and incorporating digital content. In addition, the presentation will examine how social media analytics software opens up new ethical and legal questions surrounding digital information that must be addressed.
