Presentation Title

Social Media Analytics as a Driver of Digital Literacy

Location

Room 210

Type of Presentation

Individual paper/presentation (20 minute presentation)

Target Audience

Higher Education

Abstract

As social media platforms continue to evolve and proliferate, they are increasingly interwoven into the everyday academic, social, economic, and civic lives of millions of people, including students of all ages. The purpose of this presentation is to examine how analyzing social media content with both open-source and industry-standard software allows users to grasp a variety of concepts essential for digital literacy.

Social media analytics software allows users to trace core digital concepts such as clout, spread, reach, and virility more easily; in addition, the software provides new pathways in assessing digital credibility by making information networks and real-time reactions visible. This presentation will demonstrate multiple social media analytics platforms and show how they can be used to provide a base for teaching important information literacy concepts such as accessing, identifying, selecting, and incorporating digital content. In addition, the presentation will examine how social media analytics software opens up new ethical and legal questions surrounding digital information that must be addressed.

Presentation Description

This presentation will examine how using social media analytics software allows users to grasp a variety of essential digital literacy concepts. The presentation will demonstrate social media analytics platforms to show how they provide a base for teaching important information literacy concepts such as accessing, identifying, selecting, and incorporating digital content.

Keywords

Information literacy, Digital literacy, Social media, Social media analytics, Online credibility, Digital ethos, Digital evaluation

Publication Type and Release Option

Presentation (Open Access)

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Sep 30th, 8:30 AM Sep 30th, 9:45 AM

Social Media Analytics as a Driver of Digital Literacy

Room 210

As social media platforms continue to evolve and proliferate, they are increasingly interwoven into the everyday academic, social, economic, and civic lives of millions of people, including students of all ages. The purpose of this presentation is to examine how analyzing social media content with both open-source and industry-standard software allows users to grasp a variety of concepts essential for digital literacy.

Social media analytics software allows users to trace core digital concepts such as clout, spread, reach, and virility more easily; in addition, the software provides new pathways in assessing digital credibility by making information networks and real-time reactions visible. This presentation will demonstrate multiple social media analytics platforms and show how they can be used to provide a base for teaching important information literacy concepts such as accessing, identifying, selecting, and incorporating digital content. In addition, the presentation will examine how social media analytics software opens up new ethical and legal questions surrounding digital information that must be addressed.