Presentation Title

Library Instruction Marketing: Planning and Assessment

Location

Room 1005

Type of Presentation

Individual paper/presentation (20 minute presentation)

Target Audience

Higher Education

Abstract

See presentation description.

Presentation Description

Information literacy and library instruction is vital, but proving the value of this service to faculty and students can be challenging. By collaborating on a marketing plan for library instruction, the marketing librarian and the library instructional coordinator at Valdosta State University have increased the visibility and range of library instruction across campus. This presentation shares the results of creating, implementing, and assessing a marketing plan for library instruction.

Keywords

Information literacy, Library instruction, Library-faculty collaboration, Library marketing

Publication Type and Release Option

Presentation (Open Access)

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Oct 1st, 11:15 AM Oct 1st, 11:45 AM

Library Instruction Marketing: Planning and Assessment

Room 1005

See presentation description.