Term of Award
Spring 2006
Degree Name
Master of Arts in History (M.A.)
Document Type and Release Option
Thesis (open access)
Copyright Statement / License for Reuse
This work is licensed under a Creative Commons Attribution 4.0 License.
Department
Department of History
Committee Chair
Craig Roell
Committee Member 1
Paul Rodell
Committee Member 2
Charles Thomas
Abstract
The objective of this thesis is to determine the marketing strategy of Toyota Motor Corporation in America and place these strategies into their historical context. The advertisements will ultimately tie in with trends inside the United States, as well as the development of the company as an international business.
Recommended Citation
Smith, Rebecca Hope, "Ready, Steady, Go: Toyota's Advertising in America, 1958-1979" (2006). Electronic Theses and Dissertations. 593.
https://digitalcommons.georgiasouthern.edu/etd/593
Research Data and Supplementary Material
No
COinS
